What is a T-Sheet?
Zach King and his team use a T-Sheet to brainstorm video ideas, concisely explain these concepts, and refine them before production.
How does it work?
There are three parts to it: A Working Title, the idea, a sketch of the thumbnail.
They keep Video titles short. On the left they explain the video idea and on the right they draw a thumbnail draft. AI Tools like Midjourney or DALL-E can help with this.
Zachs Team has an entire wall of ideas they can work from.
The big idea
Content Creation lives from big ideas. Collecting them helps to kick off your creative process.
How do you collect video-ideas? Please let me know by replying to this email.